HubSpot's default contact properties
Contact properties stores information about your contacts, such as their email address, or the last time they filled out a form. HubSpot creates default properties in each account to store key information. Some of those properties, such as the lifecycle stage properties, are automatically populated by HubSpot.
Please note: most default contact properties cannot be edited. Instead of editing a default property, create custom contact properties.
Learn more about working with the contact properties API, default company properties, default deal properties, and default ticket properties.
To view your contact properties:
In your HubSpot account, click the settings icon settings in the main navigation bar.
In the left sidebar menu, navigate to Properties.
Click the first Filter by dropdown menu and select Contact properties. This will filter the properties by the contact object. Your default contact properties should be in this list.
Please note: the properties in your account may differ from the complete list below if you do not have access to the Marketing Hub, Sales Hub, or Service Hub platforms. As of May 2019, the Social Media Information contact properties are no longer being updated in HubSpot.
Annual revenue: annual company revenue.
Became a customer date: the date that a contact's lifecycle stage changed to Customer. This is automatically set by HubSpot for each contact.
Became a lead date: the date that a contact's lifecycle stage changed to Lead. This is automatically set by HubSpot for each contact.
Became a marketing qualified lead date: the date that a contact's lifecycle stage changed to Marketing Qualified Lead. This is automatically set by HubSpot for each contact.
Became a sales qualified lead date: the date that a contact's lifecycle stage changed to Sales Qualified Lead. This is automatically set by HubSpot for each contact.
Became a subscriber date: the date that a contact's lifecycle stage changed to Subscriber. This is automatically set by HubSpot for each contact.
Became an evangelist date: the date that a contact's lifecycle stage changed to Evangelist. This is automatically set by HubSpot for each contact.
Became an opportunity date: the date that a contact's lifecycle stage changed to Opportunity. This is automatically set by HubSpot for each contact.
Became an other lifecycle date: the date that a contact's lifecycle stage changed to Other. This is automatically set by HubSpot for each contact.
City: a contact's city of residence.
Close date: the date that a contact became a Customer. This property is set automatically by HubSpot when a deal or opportunity is marked as closed-won. It can also be set manually or programmatically.
Company name: the name of the contact's company. This is separate from the Name property of the contact's associated company and can be set independently. Learn more about the difference between Company name and Associated company.
Contact ID: the contact's internal ID. This can be used when updating contacts through importing or through API.
Contact owner: the owner of a contact. This can be any HubSpot user or Salesforce integration user and can be set manually or via Workflows. You can assign additional users to a contact record by creating a custom HubSpot user field type property.
Contact priority (Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise only): a ranking system of contacts evenly assigned into four tiers. Contacts in tier one are more likely to become customers than contacts in tier four.
Contact unworked?: an indication if the contact has been worked. If it is true, the contact has not been assigned to an owner, or has not been engaged since the contact was assigned its latest owner.
Country/Region: the contact's country of residence. This might be set via import, form, or integration.
Create date: the date that a contact was created in your HubSpot account.
Days to close: the number of days that elapsed from when a contact was created until they closed as a customer. This is set automatically by HubSpot and can be used for segmentation and reporting.
Email: the contact's primary email address.
Email domain: the contact's email domain.
Fax number: the contact's primary fax number.
First name: the contact's first name.
HubSpot score: the number that shows qualification of contacts to sales readiness based on the criteria set in HubSpot's lead scoring tool.
HubSpot team: the team assigned to the contact owner for the contact.
Industry: the contact's industry.
Job title: the contact's job title.
Last name: the contact's last name.
Last modified date: the last date and time that a property related to this contact was modified.
Last NPS survey comment (Service Hub Professional and Enterprise only): the last NPS survey comment that this contact gave.
Last NPS survey date (Service Hub Professional and Enterprise only): the date that this contact last submitted a NPS survey response.
Last NPS survey rating (Service Hub Professional and Enterprise only): the last NPS survey rating that this contact gave.
Likelihood to close (Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise only): the probability that a contact will become a customer within the next 90 days. This score is based on demographic information in standard contact properties and interactions logged in the contact timeline such as tracked email clicks and meetings booked.
Lifecycle stage: a property used to indicate at what point the contact is within the marketing/sales process. It can be set through imports, forms, workflows, or manually on a per contact basis.
Message: a default property to be used for any message or comments a contact may want to leave on a form.
Mobile phone number: the contact's mobile phone number.
Number of employees: the number of company employees.
Owner assigned date: the most recent date that a contact owner was assigned to a contact. This is set automatically by HubSpot and can be used for segmentation and reporting.
Persona: the contact's persona.
Phone number: the contact's primary phone number. If the contact's phone number includes an extension, add 'x' then the extension number (e.g., x1234).
Postal code: the contact's zip code.
Preferred language: the contact's preferred language for communications. This might be set via import, form, or integration.
Salutation: the title used to address the contact.
State/Region: the contact's state of residence.
Street address: the contact's street address, including apartment or unit #.
Website URL: the contact's company website.
Email Information
Unlike other contact properties, properties under Email Information (with the exception of Now in workflow) are tied to the contact's current email address. If the email address changes for any reason (including contact creation, restoration, or merge), these properties will be updated with values for the new email address, overwriting the values for the old email address.
Please note: these properties are automatically set by HubSpot and are based on emails sent using the Marketing Hub platform. The default HubSpot Sales Hub properties are listed in a separate section.
Now in Workflow: indicates if the contact is currently enrolled in any workflow.
Email address quarantined: indicates that the current email address has been quarantined for anti-abuse reasons. HubSpot will not send any marketing emails to quarantined email addresses.
Marketing email confirmation status: the status of the contact's eligibility to receive email.
Marketing emails delivered: the number of marketing emails delivered for the current email address.
Marketing emails bounced: the number of marketing emails sent from your account that hard or soft bounced (this does not include global bounces, that are bounces in any account in HubSpot's system for a permanent reason, such as an invalid recipient).
Marketing emails opened: the number of marketing emails opened. Please note that this value is incremented at most once per email; if the same email is opened multiple times, this value will only increase by one.
Marketing emails clicked: the number of marketing emails which have had link clicks. Please note that this value is incremented at most once per email; if the same link is clicked multiple times, or multiple links in the same email are clicked, this value will only increase by one.
First marketing email send date: the date of the earliest email delivery for any marketing email.
First marketing email open date: the date of the earliest email open for any marketing email.
First marketing email click date: the date of the earliest link click for any marketing email.
Last marketing email send date: the date of the most recent email delivery for any marketing email.
Last marketing email open date: the date of the most recent email open for any marketing email.
Last marketing email click date: the date of the most recent link click for any marketing email.
Last marketing email name: the name of the last marketing email sent.
Unsubscribed from all email: indicates that the current email address has opted out of all email from the account.
Opted out of email: [email type name]: indicates that the current email address has opted out from emails of the specified type.
Sends since last engagement: the number of marketing emails that have been sent since the last engagement, specifically email open or link click.
Web Analytics History
Average page views: the average number of pages the contact sees. This is automatically set by HubSpot for each contact.
Event revenue (Marketing Hub Enterprise only): event revenue can be set on a contact using HubSpot's events tool.
First page seen: the first page the contact saw on your website. This is automatically set by HubSpot for each contact.
First referring site: the first website that referred the contact to your website. This is automatically set by HubSpot for each contact.
Last page seen: the last page the contact saw on your website. This is automatically set by HubSpot for each contact.
Last referring site: the last website that referred the contact to your website. This is automatically set by HubSpot for each contact. This analytics property looks at the last page viewed, so this site can be internal or external.
Number of event completions: the sum of all events the contact has experienced. This is automatically set by HubSpot for each contact.
Number of page views: the sum of all pages the contact has seen on your website. This is automatically set by HubSpot for each contact.
Number of sessions: the number of sessions the contact has had on your website. This is automatically set by HubSpot for each contact.
Original source: the first known source through which the contact found your website. This is automatically set by HubSpot. The property options are not editable, but an individual's Original source value can be manually changed to any of the options.
Original source drill-down 1: additional information about the source through which the contact first found your website; view some example values. This is automatically set by HubSpot and cannot be manually changed for a contact. Formerly labeled as Original source data 1.
Original source drill-down 2: additional information about the source through which the contact first found your website; view some example values. This is automatically set by HubSpot and cannot be changed for a contact. Formerly labeled as Original source data 2.
Time first seen: the time and date when the contact first interacted with your business (website visit, form submission, manual contact creation or import). This is automatically set by HubSpot for each contact.
Time last seen: the last time and date the contact has viewed a page on your website. This is automatically set by HubSpot for each contact.
Time of first session: the first time a contact visited your website. This is automatically set by HubSpot for each contact.
Time of last session: the last time and date the contact visited your website. This is automatically set by HubSpot for each contact.
Conversion Information
Please note: starting on May 29, 2019, IP address will no longer be collected or updated for contacts. Location information from conversions (e.g., IP country) will still be collected.
First conversion: the first landing page and form the contact submitted on.
First conversion date: the date the contact first submitted a form.
IP city: the city reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.
IP country: the country reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.
IP country code: the country code reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
IP state/region: the state or region reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
IP state/region code: the state code or region code reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
IP time zone: The timezone reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting. This property is used to determine a contact's time zone for the time zone send email feature.
Number of unique forms submitted: the number of different HubSpot forms, pop-up forms, and collected forms the contact has submitted.
Recent conversion: the last form the contact submitted.
Recent conversion date: the date the contact last submitted a form.
HubSpot Sales properties
Lead status: a contact and company property that indicates where a contact or company is within a buying cycle as a lead. Learn about the difference between Lead status and Lifecycle stage.
Total revenue: total dollar amount of all associated deals that have been closed as won.
Recent deal close date: the date of the last associated deal that was closed as won.
Associated deals: the total number of all associated deals.
Recent deal amount: the value of the last closed-won deal associated with that contact.
Number of times contacted: the total number of times a contact received a sales email, received a call, or had a chat conversation.
Number of sales activities: the total number of sales activities (notes, calls, emails, meetings, tasks, or chats) logged for a contact.
First deal created date: the create date of the first deal a contact is associated to.
Last activity date: the last date and time of a note, call, sales email, meeting, complete task, or chat on the contact's record. This is set automatically by HubSpot based on the date/time set for an activity when it's logged on the record. For example, if a user logs a call today for a call that occurred previously, the Last activity date property in the record will show today's date.
Next activity date: the date of the next upcoming activity for a contact. This is set automatically by HubSpot based on user actions in the contact record. This includes logging a future call, sales email, meeting, scheduling a future meeting, or scheduling a task to be done in the future.
Last contacted: the last time a chat conversation, call, sales email, or meeting was logged for this contact. This is set automatically by HubSpot based on the latest date of the activities in the record. For example, the Last contacted property in the record will show yesterday's date when a user logs a call that occurred the day before.
Recent sales email clicked date (Sales Hub Professional and Enterprise only): the date of the last time that a contact clicked on a sales email.
Recent sales email open date: the date of the last time that a contact opened a sales email. This property does not update for emails that were sent to more than one contact.
Recent sales email replied date: the date of the last time that a contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.
Now in sequence (Sales Hub Starter, Professional, and Enterprise only): indicates whether or not a contact has been enrolled in a sequence. This is set automatically to "true" when a contact is currently enrolled in a sequence.
Date of last meeting booked in meetings tool: the date of the most recent meeting a contact has booked through the meetings tool.
Campaign of last booking in meetings tool: this UTM parameter shows which marketing campaign (e.g. a specific email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.
Source of last booking in meetings tool: this UTM parameter shows which site (e.g. Twitter) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.
Medium of last booking in meetings tool: this UTM parameter shows which channel (e.g. email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.
Contact Calculated Information
These properties are used only as measures when building a custom report and will not appear in your properties settings or on individual contact records.
Customers: a true or false value that indicates if the contact is a customer. This appears as an option when creating a report of a count of contacts.
Sources: the offline sources or online sources where the contact is derived from and can be used when building a custom report to show you a count of contacts who originated from either source type.
Ads properties
These properties are based on default fields that can be added to lead ad forms. They allow the ads tool to store information from these default fields in HubSpot.
Company size: the size of the contact's company provided through a lead ad form, set by the ads tool.
Date of birth: the date of birth as provided through a lead ad form, set by the ads tool.
Gender: the gender as provided through a lead ad form, set by the ads tool.
Marital status: the marital status as provided through a lead ad form, set by the ads tool.
Relationship status: the relationship status as provided through a lead ad form, set by the ads tool.
Military status: the military status as provided through a lead ad form, set by the ads tool.
Work email: the work email as provided through a lead ad form, set by the ads tool.
Job function: the job function as provided through a lead ad form, set by the ads tool.
Seniority: the seniority in the company as provided through a lead ad form, set by the ads tool.
Company size: the size of the company as provided through a lead ad form, set by the ads tool.
Degree: the degree as provided through a lead ad form, set by the ads tool.
Field of study: the field of study as provided through a lead ad form, set by the ads tool.
School: the school as provided through a lead ad form, set by the ads tool.
Start date: the start date of education as provided through a lead ad form, set by the ads tool.
Graduation date: the graduation date of education as provided through a lead ad form, set by the ads tool.
Private content access properties
These properties store information relating to audience access in your HubSpot website and are available in Marketing Hub Enterprise subscriptions.
Domain to which registration email was sent: the domain to which the registration invitation email for content membership was sent to.
Email confirmed: the confirmation from the contact.
Membership notes: the notes relating to the contact's content membership.
Registered at: the datetime at which the contact set up his content membership.
Status: the status of the contact's content membership.
Time registration email was sent: the datetime when the registration email was sent to the contact.
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