Supported tags

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Tag Manager

Supported tags

This page lists the tag template types that are natively supported by Google Tag Manager. In addition to these natively-supported tags, you can find tag and variable templates maintained by 3rd parties in the Community Template Gallery, and you can create and share your own tags with custom templates.

Tag Template	Web	AMP	Android & iOS (Firebase containers)	Android & iOS (Legacy containers)
AB Tasty	✓
AdAdvisor	✓
adjust*			✓
Adobe Analytics		✓
Adometry	✓
AdRoll	✓
AppsFlyer*			✓
AT Internet		✓
AWIN	✓
Bizrate Insights	✓
Burt		✓
Chartbeat		✓
ClickTale	✓
Clicky		✓
comScore	✓	✓
Crazy Egg	✓
Conversant	✓
Criteo	✓
Custom HTML	✓
Custom Image	✓	✓	✓	✓
Cxense		✓
DistroScale	✓
dstillery	✓
Eulerian Technologies	✓
Firebase Analytics			✓
Floodlight	✓	✓	✓	✓
Function Call			✓	✓
FoxMetrics	✓
Google Ads	✓	✓	✓	✓
Google Analytics	✓	✓	✓	✓
Google Consumer Surveys	✓
Google Optimize	✓
Hotjar	✓
Infinity	✓
Intent Media	✓
K50	✓
Kochava			✓
Salesforce DMP (Krux)		✓
LeadLab by wiredminds	✓
LinkedIn	✓	✓
LinkPulse		✓
Lytics	✓
Marin	✓
Médiamétrie		✓
Microsoft Bing Ads	✓
Mouseflow	✓
mParticle		✓
Nielsen	✓
Neustar	✓
Nudge	✓
Oktopost	✓
Optimise Media	✓
ÖWA		✓
OwnerListens	✓
Parse.ly		✓
Perfect Audience Pixel	✓
Personali	✓
Piano		✓
Pinterest	✓
Placed Inc.	✓
Pulse Insights	✓
Quantcast	✓	✓
Quora Pixel	✓
Rawsoft	✓
SaleCycle	✓
SearchForce	✓
Segment		✓
Shareaholic	✓
SimpleReach		✓
Singular			✓
Snowplow		✓
Survicate	✓
TradeDoubler	✓
Tune*			✓
Turn	✓
Twitter	✓
UpSellIt	✓
Ve Interactive	✓
VisualDNA	✓
Webtrekk		✓
Xtremepush	✓
Yieldify	✓

* The indicated tags have vendor requirements for Android & iOS that include installation of their SDK alongside Tag Manager. Please check with the vendor for more information..

Additional 3rd-party tags are available at the Community Template Gallery.

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• Supported tags

• Google Analytics

• Google Ads

• Floodlight

• Conversion linker

• Google Optimize

• Custom tags

• AMP & Tag Manager setup guide

• Content experiments for mobile apps

• Custom templates

• Community Template Gallery