# Manage and configure Analytics

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## Manage and configure Analytics

Manage and configure accounts, properties, and views.

Click [Admin](https://support.google.com/analytics/answer/6132368) to manage and configure your accounts, properties, and views.

An *account* is the highest level of organization and you can have one or more accounts in Analytics. An account contains one or more *properties*. Each property usually represents a specific website or a mobile app. Properties contain *views*, which are subsets of reporting data for the property.

There are three columns: *ACCOUNT*, *PROPERTY*, and *VIEW*. Use the menu at the top of each column to:

* Select the account, property, and view you want, or
* Create a new account, property, or view.

You use the links in each column to configure your selected account, property, or view.

For example, click **User Management** in the *ACCOUNT* column to add users to your selected account. To add users to a property, click **User Management** in the *PROPERTY* column. To add Goals to a view, click **Goals** in the *VIEW* column.

[Learn more about accounts, properties, and views](https://support.google.com/analytics/answer/1009618)

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