Get started with Analytics
Last updated
Was this helpful?
Last updated
Was this helpful?
Search
Clear search
Close search
Google apps
Main menu
Send feedback on...
This help content & information
General Help Center experience
To start collecting basic data from a website:
Create or sign in to your Analytics account:
Go to
Do one of the following:
To create an account, click Start for free.
To sign in to your account, Click Sign in to Analytics.
. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
Follow the instructions to add the tracking code to your so you can collect data in your Analytics property.
Configure your account, properties, and views to determine access to your data and which data is available.
For example, you can:
Modify your tracking code to collect additional data such as:
The Google Analytics team has developed a step-by-step playbook to help you get the most out of linking your Google Analytics and Google Ads accounts. Learn how to unlock deeper insights and create smarter Google Ads campaigns.
Was this helpful?
How can we improve it?
Grant permissions to make configuration changes and to interact with data. .
Link your Google Ads and Analytics accounts so you can share data between them and develop a more comprehensive understanding of how your marketing efforts drive user behavior on your sites or apps. .
Set up reporting views so you can align Analytics users and relevant data. .
Set up goals to identify the actions you want users to take on your site or app, and to give a monetary value to those actions. .
Browse the for , , and that you can use in your Analytics account.
User interactions with links, buttons, video controls, and other dynamic elements of your site or app. .
Ecommerce activity like user engagement with product lists and internal promotions, and how successfully users moved through your purchase funnel and checkout process. Learn more about and data collection and reporting.
Once you have installed the tracking code on your site or app, and have configured your Analytics account, download the Analytics app from so you can take Analytics reporting with you anywhere (well, anywhere you have a connection).
about the Analytics app
Take a look at on the Google Marketing Platform site, and download the PDF of the playbook.