Work with your company records

You create a company record in HubSpot for any organizations you interact with. The company record will be where your team records and retrieves information on the organization. Examples include companies you are offering your services to or potential organization customers.

About and actions

The left panel shows the contact record's properties and actions you can perform with the record. Learn how you can customize the left sidebar as an admin.

  • At the top, view and edit the primary properties for the record. You can click the company picture to update the company's image and the edit pencil icon to edit their name.

Please note: record images are used internally to identify contacts or companies in your HubSpot account; your contacts and companies cannot see record images.

  • At the top right of the left panel, click the Actions dropdown menu:

    • Follow: click to follow the record. By default, you follow all records you own. By following a record, you will receive notifications on updates to the record.

    • View all properties: click to view all properties of the record.

    • View property history: click to view the history of the property values of the record.

    • Search in Google: click to search the company's name on Google.

    • Delete: click to delete the company record. Learn more about deleting companies.

  • Below the primary properties, interact with the record by clicking the respective icons.

  • View and edit the company's property values in the About this company section. Learn how to edit the properties that appear in this section for you. Admins can customize the section for the users in the HubSpot account.

    • To edit a property value, hover over the property and click the edit pencil icon.

    • To view a specific property's history, hover over the property and click Details or scroll down and click View property history to see the history of all property changes.

    • To view all properties, click View all properties.

Activities on your company timeline

The middle panel shows activities relating to the company chronologically, with the latest activity at the top.

If you want more space to view the record's timeline, you can collapse the right panel by clicking the last icon at the top of the panel, and expand the panel again by clicking the first icon.

You can filter these activities in the following ways:

  • To quickly filter activities, click the tabs at the top.

  • To filter more specific activities, click the Filter activity dropdown menu .

  • To filter activities that are owned by a specific user or team, click the All users or All teams dropdown menus and select a user or team .

In the right panel, view the other records and tools associated with the record. You can rearrange the sections by dragging them.

Associated records

Record associations are displayed under the respective record type sections (i.e., Contacts, Deals, Tickets). Learn about associations.

To associate your company record with another record:

  • In the relevant record type section, click Add.

  • You can either create a new record to associate to the company, or associate an existing record to the company.

    • To create a new record to associate the company with, in the Create a new [record] tab, enter information into the fields, and click Create.

    • To associate an existing record, click the Add existing [record] tab, search for the record, and select the checkbox next to the record in the search results. Click Save.

If you are working with a conglomerate, you can associate the company record with their parent or child companies. Once set up, you and other users can view the related companies in the company record.


Click a playbook to display certain prescribed questions or steps when communicating with the company.


You can attach files to the company record. You can also view attachments that were sent as part of a logged email to a contact who is associated to the company record.

Salesforce sync

The Salesforce Sync section shows if the company record is syncing with Salesforce through the HubSpot-Salesforce integration. If the company isn't syncing with Salesforce or if you want to ensure the company remains synced to the Salesforce record, click Sync now.

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