# Budgets and bids

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* [Measure results](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/budgets-and-bids)

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## Budgets and bids

Your Google Ads budget helps you keep your advertising costs under control and your bid helps determine where and when your ad shows up. Find out how to manage your daily budget and the bid options you can use to maximize your return-on-investment.

* [Manage your budget](https://support.google.com/google-ads/topic/3123046?hl=en\&ref_topic=3119127)
* [Choose how you bid](https://support.google.com/google-ads/topic/3119128?hl=en\&ref_topic=3119127)
* [Choose your bid amount](https://support.google.com/google-ads/topic/3122863?hl=en\&ref_topic=3119127)
* [Improve your bids](https://support.google.com/google-ads/topic/3122864?hl=en\&ref_topic=3119127)
* [Bidding on the Display Network](https://support.google.com/google-ads/topic/3119129?hl=en\&ref_topic=3119127)
* [Automated bidding](https://support.google.com/google-ads/topic/6294205?hl=en\&ref_topic=3119127)
* [About Performance Planner](https://support.google.com/google-ads/answer/9230124?hl=en\&ref_topic=3119127)
* [Create a plan with Performance Planner](https://support.google.com/google-ads/answer/9229976?hl=en\&ref_topic=3119127)
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