# Tags [Tag Manager Help](https://knowledge.ostsdigital.com/google-tag-manager/topic-google-tag-manager/broken-reference) [Sign in](https://accounts.google.com/ServiceLogin?hl=en\&passive=true\&continue=http://support.google.com/tagmanager/topic/3281056%3Fhl%3Den%26ref_topic%3D3441647) Search Clear search Close search Google apps Main menu [Google Help](https://support.google.com/) * [Help Center](https://knowledge.ostsdigital.com/google-tag-manager/topic-google-tag-manager/broken-reference) * [Community](https://knowledge.ostsdigital.com/google-tag-manager/topic-google-tag-manager/broken-reference) * [Tag Manager](https://www.google.com/tagmanager/) * [Privacy Policy](https://www.google.com/intl/en/privacy.html) * [Terms of Service](https://www.google.com/accounts/TOS) * [Submit feedback](https://knowledge.ostsdigital.com/google-tag-manager/topic-google-tag-manager/tags) Send feedback on... This help content & information General Help Center experience [Help Center](https://knowledge.ostsdigital.com/google-tag-manager/topic-google-tag-manager/broken-reference)[Community](https://knowledge.ostsdigital.com/google-tag-manager/topic-google-tag-manager/broken-reference) [Tag Manager](https://www.google.com/tagmanager/) ## Tags A ***tag*** is a piece of code provided by an organization that is usually intended to send information to a system, such as Google Analytics. [Learn more](https://support.google.com/tagmanager/answer/3281060) * [About Tags](https://support.google.com/tagmanager/answer/3281060?hl=en\&ref_topic=3281056) * [Supported tags](https://support.google.com/tagmanager/answer/6106924?hl=en\&ref_topic=3281056) * [Custom tags](https://support.google.com/tagmanager/answer/6107167?hl=en\&ref_topic=3281056) * [Prioritization](https://support.google.com/tagmanager/answer/2772421?hl=en\&ref_topic=3281056) * [Tag firing options](https://support.google.com/tagmanager/answer/6279951?hl=en\&ref_topic=3281056) * [Tag sequencing](https://support.google.com/tagmanager/answer/6238868?hl=en\&ref_topic=3281056)