Measure results

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Google Ads

• Coronavirus (COVID-19) Resources and Updates

• Setup and basics

  Your guide to Google AdsGoogle Ads basicsCreate ads and campaignsChoose where and when ads appearFind out if your ad is runningAccount administration and securityGlossaryLocal Services adsThe Google Ads mobile app

• Manage ads

  Ads and approvalsCampaign settingsBudgets and bidsKeywordsReach your audienceTarget placements and topicsMultiple or large accounts

• Measure results

  Connect your goals to dataFind and run reportsUnderstanding your dataTrack sales and other conversionsGoogle Analytics and Google AdsCommon reporting issues

• Smart campaigns

  Get startedUse Smart campaignsGet insightsBusiness informationAd text and headlineVerified callsAd audience and search phrases

• Billing

  Payment methods and settingsBasic billing tasksPromotions and couponsRefunds and adjustmentsTaxesIssues with payments and charges

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Measure results

Connect your goals to data

• About return on investment (ROI)

• Measure traffic to your website

• Measuring brand awareness

• Use data to optimize your Search campaigns

Find and run reports

• Account, campaign, and ad group performance

• Create, save, and schedule reports from your statistics tables

• See your account history

• Filter your view of performance data

• About columns in your statistics table

• Add or remove columns in your statistics table

• Use segments in your tables

• Create custom columns

• View performance across campaign types

• Create and manage reports from the Reports page

• About the Report Editor

• Create customized reports with the Report Editor

• Create and edit dashboards

• Evaluate the performance of your landing pages

• About the add-on for Google Sheets

• About price benchmarks for Shopping ads (beta)

• Add or remove recommended columns in your statistics table

• Set up a missed visits report

Understanding your data

• Measure ad and keyword performance

• Additional performance insights

• Understanding your ad exposure

Track sales and other conversions

• Track conversions on a website

• Learn about conversion tracking settings

• Track app conversions

• Track phone call conversions

• Track offline conversions

• Conversion tracking for manager accounts

• Attribution reports and attribution models

• Search Ads 360 Floodlight conversions in Google Ads

• Google Ads Conversion Tracking ISO 27001 Certification

• Different ways to track conversions

Google Analytics and Google Ads

• Link Google Analytics and Google Ads accounts

• Link Google Analytics and a Google Ads manager account (MCC)

• About using Firebase and Google Ads together

• Link Google Ads with Google Analytics App + Web or Firebase

• Link Optimize and Google Ads

• Linking multiple Google Ads accounts to Google Analytics

• About Google Analytics data in Google Ads reports

• Add Google Analytics data to Google Ads reports

• Import Google Analytics goals and transactions into Google Ads

• About auto-tagging

• Test landing pages with Google Analytics

• Measure web conversions from Google Analytics App + Web properties

• Measure app conversions from Google Analytics App + Web properties (via the Firebase SDK)

Common reporting issues

• Issues with fluctuating impressions

• Fix missing data and discrepancies

• Issues with clicks and clickthrough rate

• About invalid traffic

• Troubleshooting invalid clicks

• Industry standards for measuring clicks and video impressions/viewability/TrueView views

• Differences between Google Ads and third-party data

• About your data's freshness

• Important changes to third-party measurement on YouTube

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