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Setup and basics
Your guide to Google Ads
Google Ads basics
Create ads and campaigns
Choose where and when ads appear
Find out if your ad is running
Account administration and security
Glossary
Local Services ads
The Google Ads mobile app
Manage ads
Ads and approvals
Campaign settings
Budgets and bids
Keywords
Reach your audience
Target placements and topics
Multiple or large accounts
Measure results
Connect your goals to data
Find and run reports
Understanding your data
Track sales and other conversions
Google Analytics and Google Ads
Common reporting issues
Smart campaigns
Get started
Use Smart campaigns
Get insights
Business information
Ad text and headline
Verified calls
Ad audience and search phrases
Billing
Payment methods and settings
Basic billing tasks
Promotions and coupons
Refunds and adjustments
Taxes
Issues with payments and charges
Learn
Your guide to Google Ads
Google Ads training on Skillshop
Account walk-throughs
Google Partners
Google Partners Program
Measure results
Connect your goals to data
About return on investment (ROI)
Measure traffic to your website
Measuring brand awareness
Use data to optimize your Search campaigns
Find and run reports
Account, campaign, and ad group performance
Create, save, and schedule reports from your statistics tables
See your account history
Filter your view of performance data
About columns in your statistics table
Add or remove columns in your statistics table
Use segments in your tables
Create custom columns
View performance across campaign types
Create and manage reports from the Reports page
About the Report Editor
Create customized reports with the Report Editor
Create and edit dashboards
Evaluate the performance of your landing pages
About the add-on for Google Sheets
About price benchmarks for Shopping ads (beta)
Add or remove recommended columns in your statistics table
Set up a missed visits report
Understanding your data
Measure ad and keyword performance
Additional performance insights
Understanding your ad exposure
Track sales and other conversions
Track conversions on a website
Learn about conversion tracking settings
Track app conversions
Track phone call conversions
Track offline conversions
Conversion tracking for manager accounts
Attribution reports and attribution models
Search Ads 360 Floodlight conversions in Google Ads
Google Ads Conversion Tracking ISO 27001 Certification
Different ways to track conversions
Google Analytics and Google Ads
Link Google Analytics and Google Ads accounts
Link Google Analytics and a Google Ads manager account (MCC)
About using Firebase and Google Ads together
Link Google Ads with Google Analytics App + Web or Firebase
Link Optimize and Google Ads
Linking multiple Google Ads accounts to Google Analytics
About Google Analytics data in Google Ads reports
Add Google Analytics data to Google Ads reports
Import Google Analytics goals and transactions into Google Ads
About auto-tagging
Test landing pages with Google Analytics
Measure web conversions from Google Analytics App + Web properties
Measure app conversions from Google Analytics App + Web properties (via the Firebase SDK)
Common reporting issues
Issues with fluctuating impressions
Fix missing data and discrepancies
Issues with clicks and clickthrough rate
About invalid traffic
Troubleshooting invalid clicks
Industry standards for measuring clicks and video impressions/viewability/TrueView views
Differences between Google Ads and third-party data
About your data's freshness
Important changes to third-party measurement on YouTube
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Setup and basics
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Manage ads
Last modified
2yr ago
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Outline
Measure results
Connect your goals to data
Find and run reports
Understanding your data
Track sales and other conversions
Google Analytics and Google Ads
Common reporting issues
Need more help?