Universal Analytics (UA)
Sign in
Search
Clear search
Close search
Google apps
Main menu
Send feedback on...
This help content & information
General Help Center experience

Universal Analytics (UA)

Universal Analytics (and analytics.js) is now the standard for Analytics. The articles in this help center assume that your properties have been set up with Universal Analytics.

Set up, upgrade, and usage guidelines for UA

Account settings and configuration for UA

User-ID and Cross Device