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  • Universal Analytics (UA)
  • Set up, upgrade, and usage guidelines for UA
  • Account settings and configuration for UA
  • User-ID and Cross Device

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Universal Analytics (UA)

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Universal Analytics (UA)

Universal Analytics (and analytics.js) is now the standard for Analytics. The articles in this help center assume that your properties have been set up with Universal Analytics.

Set up, upgrade, and usage guidelines for UA

Account settings and configuration for UA

User-ID and Cross Device

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