# Universal Analytics (UA)

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## Universal Analytics (UA)

Universal Analytics (and analytics.js) is now the standard for Analytics. The articles in this help center assume that your properties have been set up with Universal Analytics.

### Set up, upgrade, and usage guidelines for UA

* [About Universal Analytics](https://support.google.com/analytics/answer/2790010?hl=en\&ref_topic=6010376)
* [See if you use Universal Analytics](https://support.google.com/analytics/answer/4457764?hl=en\&ref_topic=6010376)
* [Universal Analytics usage guidelines](https://support.google.com/analytics/answer/2795983?hl=en\&ref_topic=6010376)
* [Security and privacy in Universal Analytics](https://support.google.com/analytics/answer/2838718?hl=en\&ref_topic=6010376)

### Account settings and configuration for UA

* [Session and campaign timeout handling](https://support.google.com/analytics/answer/2795871?hl=en\&ref_topic=6010375)
* [About organic-search sources](https://support.google.com/analytics/answer/2795821?hl=en\&ref_topic=6010375)
* [Referral exclusions](https://support.google.com/analytics/answer/2795830?hl=en\&ref_topic=6010375)
* [Search term exclusions](https://support.google.com/analytics/answer/2795833?hl=en\&ref_topic=6010375)

### User-ID and Cross Device

* [User-ID feature set up](https://support.google.com/analytics/topic/3123660?hl=en\&ref_topic=6009743)
* [User-ID views and Cross Device reports](https://support.google.com/analytics/topic/3276066?hl=en\&ref_topic=6009743)