Universal Analytics (UA)

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Universal Analytics (UA)

Universal Analytics (and analytics.js) is now the standard for Analytics. The articles in this help center assume that your properties have been set up with Universal Analytics.

Set up, upgrade, and usage guidelines for UA

• About Universal Analytics

• See if you use Universal Analytics

• Universal Analytics usage guidelines

• Security and privacy in Universal Analytics

Account settings and configuration for UA

• Session and campaign timeout handling

• About organic-search sources

• Referral exclusions

• Search term exclusions

User-ID and Cross Device

• User-ID feature set up

• User-ID views and Cross Device reports