# Google Ads basics

[Google Ads Help](https://support.google.com/google-ads)

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* [Help Center](https://knowledge.ostsdigital.com/google-ads/google-ads-help)
* [Community](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/broken-reference)
* [Google Ads](https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-helpcenter_1!02#?modal_active=none)
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* [Submit feedback](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

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[Help Center](https://knowledge.ostsdigital.com/google-ads/google-ads-help)[Community](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/broken-reference)[Announcements](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/broken-reference)

[Google Ads](https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-helpcenter_1!02#?modal_active=none)

* [Coronavirus (COVID-19) Resources and Updates](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/broken-reference)
* [Setup and basics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

  [Your guide to Google Ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/your-guide-to-google-ads)[Google Ads basics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)[Create ads and campaigns](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/create-ads-and-campaigns)[Choose where and when ads appear](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/choose-where-and-when-ads-appear)[Find out if your ad is running](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/find-out-if-your-ad-is-running)[Account administration and security](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/account-administration-and-security)[Glossary](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)[Local Services ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/local-services-ads)[The Google Ads mobile app](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/the-google-ads-mobile-app)
* [Manage ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

  [Ads and approvals](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/ads-and-approvals)[Campaign settings](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/campaign-settings)[Budgets and bids](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/budgets-and-bids)[Keywords](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/keywords)[Reach your audience](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/reach-your-audience)[Target placements and topics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/target-placements-and-topics)[Multiple or large accounts](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/multiple-or-large-accounts)
* [Measure results](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

  [Connect your goals to data](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/connect-your-goals-to-data)[Find and run reports](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/find-and-run-reports)[Understanding your data](https://support.google.com/google-ads/topic/3119143?hl=en\&ref_topic=3119141,3181080,3126923,)[Track sales and other conversions](https://support.google.com/google-ads/topic/3119145?hl=en\&ref_topic=3119141,3181080,3126923,)[Google Analytics and Google Ads](https://support.google.com/google-ads/topic/3121765?hl=en\&ref_topic=3119141,3181080,3126923,)[Common reporting issues](https://support.google.com/google-ads/topic/3121937?hl=en\&ref_topic=3119141,3181080,3126923,)
* [Smart campaigns](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

  [Get started](https://support.google.com/google-ads/topic/9024773?hl=en\&ref_topic=7456157,3181080,3126923,)[Use Smart campaigns](https://support.google.com/google-ads/topic/9024774?hl=en\&ref_topic=7456157,3181080,3126923,)[Get insights](https://support.google.com/google-ads/topic/9024881?hl=en\&ref_topic=7456157,3181080,3126923,)[Business information](https://support.google.com/google-ads/topic/7652855?hl=en\&ref_topic=7456157,3181080,3126923,)[Ad text and headline](https://support.google.com/google-ads/topic/7652930?hl=en\&ref_topic=7456157,3181080,3126923,)[Verified calls](https://support.google.com/google-ads/topic/7653014?hl=en\&ref_topic=7456157,3181080,3126923,)[Ad audience and search phrases](https://support.google.com/google-ads/topic/7653459?hl=en\&ref_topic=7456157,3181080,3126923,)
* [Billing](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

  [Payment methods and settings](https://support.google.com/google-ads/topic/3119147?hl=en\&ref_topic=3119101,3181080,3126923,)[Basic billing tasks](https://support.google.com/google-ads/topic/3119149?hl=en\&ref_topic=3119101,3181080,3126923,)[Promotions and coupons](https://support.google.com/google-ads/topic/3121766?hl=en\&ref_topic=3119101,3181080,3126923,)[Refunds and adjustments](https://support.google.com/google-ads/topic/3121767?hl=en\&ref_topic=3119101,3181080,3126923,)[Taxes](https://support.google.com/google-ads/topic/3121938?hl=en\&ref_topic=3119101,3181080,3126923,)[Issues with payments and charges](https://support.google.com/google-ads/topic/3121768?hl=en\&ref_topic=3119101,3181080,3126923,)
* [Learn](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

  [Your guide to Google Ads](https://support.google.com/google-ads/topic/6146239?hl=en\&ref_topic=3119106,3181080,3126923,)[Google Ads training on Skillshop](https://support.google.com/google-ads/topic/7540379?hl=en\&ref_topic=3119106,3181080,3126923,)[Account walk-throughs](https://support.google.com/google-ads/topic/7021528?hl=en\&ref_topic=3119106,3181080,3126923,)
* [Google Partners](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)

  [Google Partners Program](https://support.google.com/google-ads/topic/9800548?hl=en\&ref_topic=9028736,3181080,3126923,)

## Google Ads basics

Ready, set, go! We'll cover the basics to help you understand how Google Ads works and get started advertising. Learn how to set up your Google Ads account, navigate key features, and launch your first campaign.

### Explore Google Ads

* [About Google Ads](https://support.google.com/google-ads/topic/6334440?hl=en\&ref_topic=3121763)
* [About the Google Ads Help Center](https://support.google.com/google-ads/answer/3094231?hl=en\&ref_topic=3121763)
* [Manage your spend in Google Ads](https://support.google.com/google-ads/answer/1704424?hl=en\&ref_topic=3121763)
* [Where your ads can appear](https://support.google.com/google-ads/answer/1704373?hl=en\&ref_topic=3121763)
* [Other Google products for your business](https://support.google.com/google-ads/answer/1704223?hl=en\&ref_topic=3121763)

### Set up a Google Ads account

* [Create a website for your ads](https://support.google.com/google-ads/answer/2580289?hl=en\&ref_topic=3119073)
* [Setting up currency and time zone](https://support.google.com/google-ads/answer/1704358?hl=en\&ref_topic=3119073)
* [About campaign settings](https://support.google.com/google-ads/answer/1704395?hl=en\&ref_topic=3119073)
* [Submit billing information](https://support.google.com/google-ads/answer/1704333?hl=en\&ref_topic=3119073)
* [Know your billing options](https://support.google.com/google-ads/answer/1704418?hl=en\&ref_topic=3119073)
* [Find your first ads](https://support.google.com/google-ads/answer/1704360?hl=en\&ref_topic=3119073)
* [Fix an issue with your browser](https://support.google.com/google-ads/answer/1704376?hl=en\&ref_topic=3119073)
* [About available languages in the Google Ads interface](https://support.google.com/google-ads/answer/6333734?hl=en\&ref_topic=3119073)

### Get familiar with your account

* [The Tools tab](https://support.google.com/google-ads/answer/1722070?hl=en\&ref_topic=3121769)
* [Your Google Ads Billing & payments pages](https://support.google.com/google-ads/answer/2497582?hl=en\&ref_topic=3121769)
* [About Recommendations](https://support.google.com/google-ads/answer/3448398?hl=en\&ref_topic=3121769)
* [The Display Network tab](https://support.google.com/google-ads/answer/2456531?hl=en\&ref_topic=3121769)
* [How Google improves Google Ads](https://support.google.com/google-ads/answer/7131736?hl=en\&ref_topic=3121769)
* [Why is my recommendation no longer available?](https://support.google.com/google-ads/answer/7013593?hl=en\&ref_topic=3121769)

### Need more help?

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