Google Ads basics

Google Ads Help

Sign in

Search

Clear search

Close search

Google apps

Main menu

Google Help

• Help Center

• Community

• Google Ads

• Privacy Policy

• Terms of Service

• Submit feedback

Send feedback on...

This help content & information

General Help Center experience

Help CenterCommunityAnnouncements

Google Ads

• Coronavirus (COVID-19) Resources and Updates

• Setup and basics

  Your guide to Google AdsGoogle Ads basicsCreate ads and campaignsChoose where and when ads appearFind out if your ad is runningAccount administration and securityGlossaryLocal Services adsThe Google Ads mobile app

• Manage ads

  Ads and approvalsCampaign settingsBudgets and bidsKeywordsReach your audienceTarget placements and topicsMultiple or large accounts

• Measure results

  Connect your goals to dataFind and run reportsUnderstanding your dataTrack sales and other conversionsGoogle Analytics and Google AdsCommon reporting issues

• Smart campaigns

  Get startedUse Smart campaignsGet insightsBusiness informationAd text and headlineVerified callsAd audience and search phrases

• Billing

  Payment methods and settingsBasic billing tasksPromotions and couponsRefunds and adjustmentsTaxesIssues with payments and charges

• Learn

  Your guide to Google AdsGoogle Ads training on SkillshopAccount walk-throughs

• Google Partners

  Google Partners Program

Google Ads basics

Ready, set, go! We'll cover the basics to help you understand how Google Ads works and get started advertising. Learn how to set up your Google Ads account, navigate key features, and launch your first campaign.

Explore Google Ads

• About Google Ads

• About the Google Ads Help Center

• Manage your spend in Google Ads

• Where your ads can appear

• Other Google products for your business

Set up a Google Ads account

• Create a website for your ads

• Setting up currency and time zone

• About campaign settings

• Submit billing information

• Know your billing options

• Find your first ads

• Fix an issue with your browser

• About available languages in the Google Ads interface

Get familiar with your account

• The Tools tab

• Your Google Ads Billing & payments pages

• About Recommendations

• The Display Network tab

• How Google improves Google Ads

• Why is my recommendation no longer available?

Need more help?

Sign in for additional support options to quickly solve your issue