# Setup and basics

[Google Ads Help](https://support.google.com/google-ads)

[Sign in](https://accounts.google.com/ServiceLogin?hl=en\&passive=true\&continue=http://support.google.com/google-ads/topic/3119071%3Fhl%3Den%26ref_topic%3D3181080,3126923,)

Search

Clear search

Close search

Google apps

Main menu

[Google Help](https://support.google.com/)

* [Help Center](https://knowledge.ostsdigital.com/google-ads/google-ads-help)
* [Google Ads](https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-helpcenter_1!02#?modal_active=none)
* [Privacy Policy](https://www.google.com/intl/en/privacy.html)
* [Terms of Service](https://www.google.com/accounts/TOS)
* [Submit feedback](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

Send feedback on...

This help content & information

General Help Center experience

[Google Ads](https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-helpcenter_1!02#?modal_active=none)

* [Setup and basics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

  [Your guide to Google Ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/your-guide-to-google-ads)[Google Ads basics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)[Create ads and campaigns](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/create-ads-and-campaigns)[Choose where and when ads appear](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/choose-where-and-when-ads-appear)[Find out if your ad is running](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/find-out-if-your-ad-is-running)[Account administration and security](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/account-administration-and-security)[Glossary](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)[Local Services ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/local-services-ads)[The Google Ads mobile app](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/the-google-ads-mobile-app)
* [Manage ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

  [Ads and approvals](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/ads-and-approvals)[Campaign settings](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/campaign-settings)[Budgets and bids](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/budgets-and-bids)[Keywords](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/keywords)[Reach your audience](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/reach-your-audience)[Target placements and topics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/target-placements-and-topics)[Multiple or large accounts](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/multiple-or-large-accounts)
* [Measure results](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

  [Connect your goals to data](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/connect-your-goals-to-data)[Find and run reports](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/find-and-run-reports)[Understanding your data](https://support.google.com/google-ads/topic/3119143?hl=en\&ref_topic=3119141,3181080,3126923,)[Track sales and other conversions](https://support.google.com/google-ads/topic/3119145?hl=en\&ref_topic=3119141,3181080,3126923,)[Google Analytics and Google Ads](https://support.google.com/google-ads/topic/3121765?hl=en\&ref_topic=3119141,3181080,3126923,)[Common reporting issues](https://support.google.com/google-ads/topic/3121937?hl=en\&ref_topic=3119141,3181080,3126923,)
* [Smart campaigns](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

  [Get started](https://support.google.com/google-ads/topic/9024773?hl=en\&ref_topic=7456157,3181080,3126923,)[Use Smart campaigns](https://support.google.com/google-ads/topic/9024774?hl=en\&ref_topic=7456157,3181080,3126923,)[Get insights](https://support.google.com/google-ads/topic/9024881?hl=en\&ref_topic=7456157,3181080,3126923,)[Business information](https://support.google.com/google-ads/topic/7652855?hl=en\&ref_topic=7456157,3181080,3126923,)[Ad text and headline](https://support.google.com/google-ads/topic/7652930?hl=en\&ref_topic=7456157,3181080,3126923,)[Verified calls](https://support.google.com/google-ads/topic/7653014?hl=en\&ref_topic=7456157,3181080,3126923,)[Ad audience and search phrases](https://support.google.com/google-ads/topic/7653459?hl=en\&ref_topic=7456157,3181080,3126923,)
* [Billing](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

  [Payment methods and settings](https://support.google.com/google-ads/topic/3119147?hl=en\&ref_topic=3119101,3181080,3126923,)[Basic billing tasks](https://support.google.com/google-ads/topic/3119149?hl=en\&ref_topic=3119101,3181080,3126923,)[Promotions and coupons](https://support.google.com/google-ads/topic/3121766?hl=en\&ref_topic=3119101,3181080,3126923,)[Refunds and adjustments](https://support.google.com/google-ads/topic/3121767?hl=en\&ref_topic=3119101,3181080,3126923,)[Taxes](https://support.google.com/google-ads/topic/3121938?hl=en\&ref_topic=3119101,3181080,3126923,)[Issues with payments and charges](https://support.google.com/google-ads/topic/3121768?hl=en\&ref_topic=3119101,3181080,3126923,)
* [Learn](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

  [Your guide to Google Ads](https://support.google.com/google-ads/topic/6146239?hl=en\&ref_topic=3119106,3181080,3126923,)[Google Ads training on Skillshop](https://support.google.com/google-ads/topic/7540379?hl=en\&ref_topic=3119106,3181080,3126923,)[Account walk-throughs](https://support.google.com/google-ads/topic/7021528?hl=en\&ref_topic=3119106,3181080,3126923,)
* [Google Partners](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/setup-and-basics)

  [Google Partners Program](https://support.google.com/google-ads/topic/9800548?hl=en\&ref_topic=9028736,3181080,3126923,)

## Setup and basics

If you're just getting started with AdWords, we're here to help. We’ll show you how AdWords works and the benefits of advertising with Google. We'll also walk you through setting up your first campaign, and share some tips to help you get familiar with your account.

* [Your guide to Google Ads](https://support.google.com/google-ads/topic/6146239?hl=en\&ref_topic=3119071)
* [Google Ads basics](https://support.google.com/google-ads/topic/3119115?hl=en\&ref_topic=3119071)
* [Create ads and campaigns](https://support.google.com/google-ads/topic/3119116?hl=en\&ref_topic=3119071)
* [Choose where and when ads appear](https://support.google.com/google-ads/topic/3119119?hl=en\&ref_topic=3119071)
* [Find out if your ad is running](https://support.google.com/google-ads/topic/3121934?hl=en\&ref_topic=3119071)
* [Account administration and security](https://support.google.com/google-ads/topic/3121775?hl=en\&ref_topic=3119071)
* [Glossary](https://support.google.com/google-ads/topic/3121777?hl=en\&ref_topic=3119071)
* [Analyze message reporting data](https://support.google.com/google-ads/answer/7492544?hl=en\&ref_topic=3119071)
* [Local Services ads](https://support.google.com/google-ads/topic/6224863?hl=en\&ref_topic=3119071)
* [What is the General Data Protection Regulation (GDPR)?](https://support.google.com/google-ads/answer/7687725?hl=en\&ref_topic=3119071)
* [Helping advertisers comply with the GDPR](https://support.google.com/google-ads/answer/9028179?hl=en\&ref_topic=3119071)
* [The Google Ads mobile app](https://support.google.com/google-ads/topic/4600287?hl=en\&ref_topic=3119071)
* [Helping advertisers comply with CCPA in Google Ads](https://support.google.com/google-ads/answer/9614122?hl=en\&ref_topic=3119071)

### Need more help?

#### Sign in for additional support options to quickly solve your issue