# Organizations

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## Organizations

### About organizations <a href="#about" id="about"></a>

Products and users are collected together in organizations. An organization represents a company, and lets you access your company’s product accounts, and manage product users, permissions, and cross-product integrations.

You create and manage organizations in Google Marketing Platform Home. Platform Home is available to both Analytics 360 and Analytics Standard accounts at [marketingplatform.google.com/home](https://marketingplatform.google.com/home).

[Learn more](https://support.google.com/marketingplatform/answer/9013750) about the Platform Home interface.

[Learn more](https://support.google.com/marketingplatform/topic/9013757) about managing users and product accounts in Platform Home.

### Create organizations <a href="#create" id="create"></a>

To create an organization from your Analytics Standard account:

1. Open the organization and account links at the top of any Analytics page.
2. Click **Visit Platform Home**.
3. Click **Administration > Organizations**.
4. At the top of the page, click **Create organization**.
5. Enter a name for the organization, for example, your company name.
6. Select the product accounts you want to link to the organization.
7. Click **CREATE**.

Information in the [Google Marketing Platform documentation](https://support.google.com/marketingplatform) is generally applicable to managing organizations for Standard accounts, with the exception of information related to billing, and Sales Partners and their clients.

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