Glossary

Google Ads Help

Sign in

Search

Clear search

Close search

Google apps

Main menu

Google Help

• Help Center

• Community

• Google Ads

• Privacy Policy

• Terms of Service

• Submit feedback

Send feedback on...

This help content & information

General Help Center experience

Help CenterCommunityAnnouncements

Google Ads

• Coronavirus (COVID-19) Resources and Updates

• Setup and basics

  Your guide to Google AdsGoogle Ads basicsCreate ads and campaignsChoose where and when ads appearFind out if your ad is runningAccount administration and securityGlossaryLocal Services adsThe Google Ads mobile app

• Manage ads

  Ads and approvalsCampaign settingsBudgets and bidsKeywordsReach your audienceTarget placements and topicsMultiple or large accounts

• Measure results

  Connect your goals to dataFind and run reportsUnderstanding your dataTrack sales and other conversionsGoogle Analytics and Google AdsCommon reporting issues

• Smart campaigns

  Get startedUse Smart campaignsGet insightsBusiness informationAd text and headlineVerified callsAd audience and search phrases

• Billing

  Payment methods and settingsBasic billing tasksPromotions and couponsRefunds and adjustmentsTaxesIssues with payments and charges

• Learn

  Your guide to Google AdsGoogle Ads training on SkillshopAccount walk-throughs

• Google Partners

  Google Partners Program

Glossary

Don't know what a term means? See definitions of common Google Ads features and concepts, as well as links to additional details or set-up instructions.

Basic Google Ads terms

• Ad group: Definition

• Average daily budget: Definition

• Campaign: Definition

• Click: Definition

• Dashboard: Definition

• Default values: Definition

• Destination URL: Definition

• Display URL: Definition

• Final URL: Definition

• Google Account: Definition

• Google Ads: Definition

• Impressions: Definition

• Keyword close variants: Definition

• Keywords: Definition

• Landing page: Definition

• Maximum CPC bid: Definition

• Quality Score: Definition

• Relevance: Definition

All Google Ads terms

• About ad relevance

• About ad rotation settings

• About top and absolute top metrics

• Account budget

• Active View

• Actual cost-per-click (CPC): Definition

• Ad delivery options

• Ad extensions

• Ad formats

• Ad group default bids

• Ad group: Definition

• Ad position

• Ad Preview and Diagnosis tool

• Ad Rank

• Ad Rank thresholds: Definition

• Ad status: Definition

• Ad strength: Definition

• AdSense

• Advertising policies

• Algorithm: Definition

• All conversions: Definition

• Alternate email address

• Analytics

• Approved (adult): Definition

• Approved (limited all locations): Definition

• Approved (limited): Definition

• Approved (non-family): Definition

• Approved: Definition

• Associations view

• Auction

• Auto-tagging: Definition

• Automated bid strategy: Definition

• Automatic payments

• Average cost-per-click (Avg. CPC): Definition

• Average CPA: Definition

• Average daily budget: Definition

• Average product price (beta): Definition

• Benchmark product price (beta): Definition

• Benchmark product price difference (beta): Definition

• Bid adjustment: Definition

• Broad match: Definition

• Bulk edits: Definition

• Cache

• Campaign draft: Definition

• Campaign experiment: Definition

• Campaign group: Definition

• Campaign status: Definition

• Campaign: Definition

• Card verification number (CVN)

• Change history

• Click: Definition

• Clickthrough rate (CTR): Definition

• Combined audiences: Definition

• Consolidated billing

• Contextual targeting

• Conversion action: Definition

• Conversion page

• Conversion rate: Definition

• Conversion tracking: Definition

• Conversion window: Definition

• Conversion: Definition

• Cookie: Definition

• Cost-per-click (CPC): Definition

• Cost-per-thousand impressions (CPM): Definition

• Cost-per-view (CPV): Definition

• CSV file: Definition

• Customer data file: Definition

• Customer data: Definition

• Customer ID: Definition

• Customer list: Definition

• D-U-N-S number

• Deep link

• Destination URL: Definition

• Disapproved: Definition

• Display Network: Definition

• Display partners

• Display Planner: Definition

• Display URL: Definition

• Domain

• Eligible: Definition

• End Date: Definition

• Ended campaign: Definition

• Enhanced CPC (ECPC): Definition

• Error sites

• Exact match: Definition

• Expected clickthrough rate: Definition

• Extensions view

• Family status: Definition

• Filter: Definition

• First page bid estimate: Definition

• First position bid estimate: Definition

• Frequency capping: Definition

• Frequency: Definition

• Google Account: Definition

• Google Ads API (AdWords API)

• Google Ads promotional code (coupon)

• Google Ads: Definition

• Google forwarding number

• Google My Business

• Google Network

• Hashed data: Definition

• Hashing: Definition

• Image ad

• Impressions: Definition

• In-line editing: Definition

• Interactions: Definition

• Invalid clicks

• Inventory filters: Definition

• IP address

• Keyword insertion

• Keyword matching options: Definition

• Keyword Planner

• Keyword status: Definition

• Keywords: Definition

• Landing page experience: Definition

• Landing page: Definition

• Limited by budget

• Local catalog ads: Definition

• Location targeting

• Low data

• Low search volume

• Managed placements

• Manual CPC bidding

• Manual payments

• Maximize clicks: Definition

• Maximum CPC bid: Definition

• Mobile ad

• Mobile Device ID: Definition

• Monthly invoicing

• Multiple sign-in: Definition

• Native ads: Definition

• Negative broad match: Definition

• Negative exact match: Definition

• Negative keyword: Definition

• Negative phrase match: Definition

• On-target reach: Definition

• Organic search result

• Outstream video ad format: Definition

• Overdelivery credit

• Overdelivery: Definition

• Pacific Time (PST or PDT)

• Parked domain site

• Path: Definition

• Payment method

• Payments profile

• Pending campaign: Definition

• Performance target: Definition

• Phrase match: Definition

• Placements

• Play rate

• Population: Definition

• Portfolio bid strategy: Definition

• Product data: Definition

• Product group

• Product Shopping ad: Definition

• Prominence

• Quality Score: Definition

• Recommended average daily budget: Definition

• Referrer URL

• Relevance: Definition

• Remarketing

• Responsive ads: Definition

• Return on investment (ROI)

• Search Network: Definition

• Search partners: Definition

• Search terms report: Definition

• Segment: Definition

• SHA256 Algorithm: Definition

• Shopping ad: Definition

• Shortform and longform videos

• Showcase Shopping ad: Definition

• Smart Bidding: Definition

• Statistics table: Definition

• Subdomain: Definition

• Target cost-per-thousand impressions (tCPM): Definition

• Target CPA bidding: Definition

• Targeting method

• Text ad

• Text overlay ad

• Top of page bid estimate: Definition

• Tracking template: Definition

• TrueView video ad formats

• Under review: Definition

• Unique Reach: Definition

• URL

• URL parameter

• User id: Definition

• Video publisher

• View rate: Definition

• View-through conversion window: Definition

Need more help?

Sign in for additional support options to quickly solve your issue