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Setup and basics
Your guide to Google Ads Google Ads basics Create ads and campaigns Choose where and when ads appear Find out if your ad is running Account administration and security Glossary Local Services ads The Google Ads mobile app
Manage ads
Ads and approvals Campaign settings Budgets and bids Keywords Reach your audience Target placements and topics Multiple or large accounts
Measure results
Connect your goals to data Find and run reports Understanding your data Track sales and other conversions Google Analytics and Google Ads Common reporting issues
Smart campaigns
Get started Use Smart campaigns Get insights Business information Ad text and headline Verified calls Ad audience and search phrases
Billing
Payment methods and settings Basic billing tasks Promotions and coupons Refunds and adjustments Taxes Issues with payments and charges
Learn
Your guide to Google Ads Google Ads training on Skillshop Account walk-throughs
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Glossary

Don't know what a term means? See definitions of common Google Ads features and concepts, as well as links to additional details or set-up instructions.

Glossary

Glossary

Basic Google Ads terms

All Google Ads terms

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Glossary

Basic Google Ads terms

All Google Ads terms

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