# Glossary

[Google Ads Help](https://support.google.com/google-ads)

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* [Help Center](https://knowledge.ostsdigital.com/google-ads/google-ads-help)
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* [Google Ads](https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-helpcenter_1!02#?modal_active=none)
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[Help Center](https://knowledge.ostsdigital.com/google-ads/google-ads-help)[Community](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/broken-reference)[Announcements](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/broken-reference)

[Google Ads](https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-helpcenter_1!02#?modal_active=none)

* [Coronavirus (COVID-19) Resources and Updates](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/broken-reference)
* [Setup and basics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)

  [Your guide to Google Ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/your-guide-to-google-ads)[Google Ads basics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/google-ads-basics)[Create ads and campaigns](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/create-ads-and-campaigns)[Choose where and when ads appear](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/choose-where-and-when-ads-appear)[Find out if your ad is running](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/find-out-if-your-ad-is-running)[Account administration and security](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/account-administration-and-security)[Glossary](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)[Local Services ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/local-services-ads)[The Google Ads mobile app](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/the-google-ads-mobile-app)
* [Manage ads](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)

  [Ads and approvals](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/ads-and-approvals)[Campaign settings](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/campaign-settings)[Budgets and bids](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/budgets-and-bids)[Keywords](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/keywords)[Reach your audience](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/reach-your-audience)[Target placements and topics](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/target-placements-and-topics)[Multiple or large accounts](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/multiple-or-large-accounts)
* [Measure results](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)

  [Connect your goals to data](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/connect-your-goals-to-data)[Find and run reports](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/find-and-run-reports)[Understanding your data](https://support.google.com/google-ads/topic/3119143?hl=en\&ref_topic=3119141,3181080,3126923,)[Track sales and other conversions](https://support.google.com/google-ads/topic/3119145?hl=en\&ref_topic=3119141,3181080,3126923,)[Google Analytics and Google Ads](https://support.google.com/google-ads/topic/3121765?hl=en\&ref_topic=3119141,3181080,3126923,)[Common reporting issues](https://support.google.com/google-ads/topic/3121937?hl=en\&ref_topic=3119141,3181080,3126923,)
* [Smart campaigns](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)

  [Get started](https://support.google.com/google-ads/topic/9024773?hl=en\&ref_topic=7456157,3181080,3126923,)[Use Smart campaigns](https://support.google.com/google-ads/topic/9024774?hl=en\&ref_topic=7456157,3181080,3126923,)[Get insights](https://support.google.com/google-ads/topic/9024881?hl=en\&ref_topic=7456157,3181080,3126923,)[Business information](https://support.google.com/google-ads/topic/7652855?hl=en\&ref_topic=7456157,3181080,3126923,)[Ad text and headline](https://support.google.com/google-ads/topic/7652930?hl=en\&ref_topic=7456157,3181080,3126923,)[Verified calls](https://support.google.com/google-ads/topic/7653014?hl=en\&ref_topic=7456157,3181080,3126923,)[Ad audience and search phrases](https://support.google.com/google-ads/topic/7653459?hl=en\&ref_topic=7456157,3181080,3126923,)
* [Billing](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)

  [Payment methods and settings](https://support.google.com/google-ads/topic/3119147?hl=en\&ref_topic=3119101,3181080,3126923,)[Basic billing tasks](https://support.google.com/google-ads/topic/3119149?hl=en\&ref_topic=3119101,3181080,3126923,)[Promotions and coupons](https://support.google.com/google-ads/topic/3121766?hl=en\&ref_topic=3119101,3181080,3126923,)[Refunds and adjustments](https://support.google.com/google-ads/topic/3121767?hl=en\&ref_topic=3119101,3181080,3126923,)[Taxes](https://support.google.com/google-ads/topic/3121938?hl=en\&ref_topic=3119101,3181080,3126923,)[Issues with payments and charges](https://support.google.com/google-ads/topic/3121768?hl=en\&ref_topic=3119101,3181080,3126923,)
* [Learn](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)

  [Your guide to Google Ads](https://support.google.com/google-ads/topic/6146239?hl=en\&ref_topic=3119106,3181080,3126923,)[Google Ads training on Skillshop](https://support.google.com/google-ads/topic/7540379?hl=en\&ref_topic=3119106,3181080,3126923,)[Account walk-throughs](https://support.google.com/google-ads/topic/7021528?hl=en\&ref_topic=3119106,3181080,3126923,)
* [Google Partners](https://knowledge.ostsdigital.com/google-ads/topic-google-ads/glossary)

  [Google Partners Program](https://support.google.com/google-ads/topic/9800548?hl=en\&ref_topic=9028736,3181080,3126923,)

## Glossary

Don't know what a term means? See definitions of common Google Ads features and concepts, as well as links to additional details or set-up instructions.

### Basic Google Ads terms

* [Ad group: Definition](https://support.google.com/google-ads/answer/6298?hl=en\&ref_topic=24936)
* [Average daily budget: Definition](https://support.google.com/google-ads/answer/6312?hl=en\&ref_topic=24936)
* [Campaign: Definition](https://support.google.com/google-ads/answer/6304?hl=en\&ref_topic=24936)
* [Click: Definition](https://support.google.com/google-ads/answer/31799?hl=en\&ref_topic=24936)
* [Dashboard: Definition](https://support.google.com/google-ads/answer/7069876?hl=en\&ref_topic=24936)
* [Default values: Definition](https://support.google.com/google-ads/answer/7197054?hl=en\&ref_topic=24936)
* [Destination URL: Definition](https://support.google.com/google-ads/answer/2684490?hl=en\&ref_topic=24936)
* [Display URL: Definition](https://support.google.com/google-ads/answer/2616010?hl=en\&ref_topic=24936)
* [Final URL: Definition](https://support.google.com/google-ads/answer/6080568?hl=en\&ref_topic=24936)
* [Google Account: Definition](https://support.google.com/google-ads/answer/17779?hl=en\&ref_topic=24936)
* [Google Ads: Definition](https://support.google.com/google-ads/answer/6319?hl=en\&ref_topic=24936)
* [Impressions: Definition](https://support.google.com/google-ads/answer/6320?hl=en\&ref_topic=24936)
* [Keyword close variants: Definition](https://support.google.com/google-ads/answer/9342105?hl=en\&ref_topic=24936)
* [Keywords: Definition](https://support.google.com/google-ads/answer/6323?hl=en\&ref_topic=24936)
* [Landing page: Definition](https://support.google.com/google-ads/answer/14086?hl=en\&ref_topic=24936)
* [Maximum CPC bid: Definition](https://support.google.com/google-ads/answer/6326?hl=en\&ref_topic=24936)
* [Quality Score: Definition](https://support.google.com/google-ads/answer/140351?hl=en\&ref_topic=24936)
* [Relevance: Definition](https://support.google.com/google-ads/answer/14089?hl=en\&ref_topic=24936)

### All Google Ads terms

* [About ad relevance](https://support.google.com/google-ads/answer/1659752?hl=en\&ref_topic=24937)
* [About ad rotation settings](https://support.google.com/google-ads/answer/112876?hl=en\&ref_topic=24937)
* [About top and absolute top metrics](https://support.google.com/google-ads/answer/7501826?hl=en\&ref_topic=24937)
* [Account budget](https://support.google.com/google-ads/answer/2393037?hl=en\&ref_topic=24937)
* [Active View](https://support.google.com/google-ads/answer/6085471?hl=en\&ref_topic=24937)
* [Actual cost-per-click (CPC): Definition](https://support.google.com/google-ads/answer/6297?hl=en\&ref_topic=24937)
* [Ad delivery options](https://support.google.com/google-ads/answer/37672?hl=en\&ref_topic=24937)
* [Ad extensions](https://support.google.com/google-ads/answer/2393094?hl=en\&ref_topic=24937)
* [Ad formats](https://support.google.com/google-ads/answer/3333616?hl=en\&ref_topic=24937)
* [Ad group default bids](https://support.google.com/google-ads/answer/2497840?hl=en\&ref_topic=24937)
* [Ad group: Definition](https://support.google.com/google-ads/answer/6298?hl=en\&ref_topic=24937)
* [Ad position](https://support.google.com/google-ads/answer/6300?hl=en\&ref_topic=24937)
* [Ad Preview and Diagnosis tool](https://support.google.com/google-ads/answer/148778?hl=en\&ref_topic=24937)
* [Ad Rank](https://support.google.com/google-ads/answer/1752122?hl=en\&ref_topic=24937)
* [Ad Rank thresholds: Definition](https://support.google.com/google-ads/answer/7634668?hl=en\&ref_topic=24937)
* [Ad status: Definition](https://support.google.com/google-ads/answer/2549108?hl=en\&ref_topic=24937)
* [Ad strength: Definition](https://support.google.com/google-ads/answer/9142307?hl=en\&ref_topic=24937)
* [AdSense](https://support.google.com/google-ads/answer/6519?hl=en\&ref_topic=24937)
* [Advertising policies](https://support.google.com/google-ads/answer/6316?hl=en\&ref_topic=24937)
* [Algorithm: Definition](https://support.google.com/google-ads/answer/9004656?hl=en\&ref_topic=24937)
* [All conversions: Definition](https://support.google.com/google-ads/answer/6317098?hl=en\&ref_topic=24937)
* [Alternate email address](https://support.google.com/google-ads/answer/1752343?hl=en\&ref_topic=24937)
* [Analytics](https://support.google.com/google-ads/answer/2401634?hl=en\&ref_topic=24937)
* [Approved (adult): Definition](https://support.google.com/google-ads/answer/118297?hl=en\&ref_topic=24937)
* [Approved (limited all locations): Definition](https://support.google.com/google-ads/answer/9127662?hl=en\&ref_topic=24937)
* [Approved (limited): Definition](https://support.google.com/google-ads/answer/2684542?hl=en\&ref_topic=24937)
* [Approved (non-family): Definition](https://support.google.com/google-ads/answer/116446?hl=en\&ref_topic=24937)
* [Approved: Definition](https://support.google.com/google-ads/answer/2407592?hl=en\&ref_topic=24937)
* [Associations view](https://support.google.com/google-ads/answer/7571712?hl=en\&ref_topic=24937)
* [Auction](https://support.google.com/google-ads/answer/142918?hl=en\&ref_topic=24937)
* [Auto-tagging: Definition](https://support.google.com/google-ads/answer/1752125?hl=en\&ref_topic=24937)
* [Automated bid strategy: Definition](https://support.google.com/google-ads/answer/6325042?hl=en\&ref_topic=24937)
* [Automatic payments](https://support.google.com/google-ads/answer/6311?hl=en\&ref_topic=24937)
* [Average cost-per-click (Avg. CPC): Definition](https://support.google.com/google-ads/answer/14074?hl=en\&ref_topic=24937)
* [Average CPA: Definition](https://support.google.com/google-ads/answer/6396841?hl=en\&ref_topic=24937)
* [Average daily budget: Definition](https://support.google.com/google-ads/answer/6312?hl=en\&ref_topic=24937)
* [Average product price (beta): Definition](https://support.google.com/google-ads/answer/9155707?hl=en\&ref_topic=24937)
* [Benchmark product price (beta): Definition](https://support.google.com/google-ads/answer/9155773?hl=en\&ref_topic=24937)
* [Benchmark product price difference (beta): Definition](https://support.google.com/google-ads/answer/9156017?hl=en\&ref_topic=24937)
* [Bid adjustment: Definition](https://support.google.com/google-ads/answer/6262966?hl=en\&ref_topic=24937)
* [Broad match: Definition](https://support.google.com/google-ads/answer/2407779?hl=en\&ref_topic=24937)
* [Bulk edits: Definition](https://support.google.com/google-ads/answer/144560?hl=en\&ref_topic=24937)
* [Cache](https://support.google.com/google-ads/answer/2382959?hl=en\&ref_topic=24937)
* [Campaign draft: Definition](https://support.google.com/google-ads/answer/6318736?hl=en\&ref_topic=24937)
* [Campaign experiment: Definition](https://support.google.com/google-ads/answer/6318742?hl=en\&ref_topic=24937)
* [Campaign group: Definition](https://support.google.com/google-ads/answer/6393407?hl=en\&ref_topic=24937)
* [Campaign status: Definition](https://support.google.com/google-ads/answer/2549115?hl=en\&ref_topic=24937)
* [Campaign: Definition](https://support.google.com/google-ads/answer/6304?hl=en\&ref_topic=24937)
* [Card verification number (CVN)](https://support.google.com/google-ads/answer/78492?hl=en\&ref_topic=24937)
* [Change history](https://support.google.com/google-ads/answer/19888?hl=en\&ref_topic=24937)
* [Click: Definition](https://support.google.com/google-ads/answer/31799?hl=en\&ref_topic=24937)
* [Clickthrough rate (CTR): Definition](https://support.google.com/google-ads/answer/2615875?hl=en\&ref_topic=24937)
* [Combined audiences: Definition](https://support.google.com/google-ads/answer/9392316?hl=en\&ref_topic=24937)
* [Consolidated billing](https://support.google.com/google-ads/answer/2392966?hl=en\&ref_topic=24937)
* [Contextual targeting](https://support.google.com/google-ads/answer/1726458?hl=en\&ref_topic=24937)
* [Conversion action: Definition](https://support.google.com/google-ads/answer/6032150?hl=en\&ref_topic=24937)
* [Conversion page](https://support.google.com/google-ads/answer/61132?hl=en\&ref_topic=24937)
* [Conversion rate: Definition](https://support.google.com/google-ads/answer/2684489?hl=en\&ref_topic=24937)
* [Conversion tracking: Definition](https://support.google.com/google-ads/answer/6308?hl=en\&ref_topic=24937)
* [Conversion window: Definition](https://support.google.com/google-ads/answer/3046555?hl=en\&ref_topic=24937)
* [Conversion: Definition](https://support.google.com/google-ads/answer/6365?hl=en\&ref_topic=24937)
* [Cookie: Definition](https://support.google.com/google-ads/answer/2407785?hl=en\&ref_topic=24937)
* [Cost-per-click (CPC): Definition](https://support.google.com/google-ads/answer/116495?hl=en\&ref_topic=24937)
* [Cost-per-thousand impressions (CPM): Definition](https://support.google.com/google-ads/answer/6310?hl=en\&ref_topic=24937)
* [Cost-per-view (CPV): Definition](https://support.google.com/google-ads/answer/2382888?hl=en\&ref_topic=24937)
* [CSV file: Definition](https://support.google.com/google-ads/answer/9004364?hl=en\&ref_topic=24937)
* [Customer data file: Definition](https://support.google.com/google-ads/answer/9004654?hl=en\&ref_topic=24937)
* [Customer data: Definition](https://support.google.com/google-ads/answer/9004362?hl=en\&ref_topic=24937)
* [Customer ID: Definition](https://support.google.com/google-ads/answer/29198?hl=en\&ref_topic=24937)
* [Customer list: Definition](https://support.google.com/google-ads/answer/9004361?hl=en\&ref_topic=24937)
* [D-U-N-S number](https://support.google.com/google-ads/answer/85961?hl=en\&ref_topic=24937)
* [Deep link](https://support.google.com/google-ads/answer/6046977?hl=en\&ref_topic=24937)
* [Destination URL: Definition](https://support.google.com/google-ads/answer/2684490?hl=en\&ref_topic=24937)
* [Disapproved: Definition](https://support.google.com/google-ads/answer/2615949?hl=en\&ref_topic=24937)
* [Display Network: Definition](https://support.google.com/google-ads/answer/117120?hl=en\&ref_topic=24937)
* [Display partners](https://support.google.com/google-ads/answer/1752336?hl=en\&ref_topic=24937)
* [Display Planner: Definition](https://support.google.com/google-ads/answer/3056153?hl=en\&ref_topic=24937)
* [Display URL: Definition](https://support.google.com/google-ads/answer/2616010?hl=en\&ref_topic=24937)
* [Domain](https://support.google.com/google-ads/answer/14845?hl=en\&ref_topic=24937)
* [Eligible: Definition](https://support.google.com/google-ads/answer/188700?hl=en\&ref_topic=24937)
* [End Date: Definition](https://support.google.com/google-ads/answer/6328?hl=en\&ref_topic=24937)
* [Ended campaign: Definition](https://support.google.com/google-ads/answer/140478?hl=en\&ref_topic=24937)
* [Enhanced CPC (ECPC): Definition](https://support.google.com/google-ads/answer/2390590?hl=en\&ref_topic=24937)
* [Error sites](https://support.google.com/google-ads/answer/62409?hl=en\&ref_topic=24937)
* [Exact match: Definition](https://support.google.com/google-ads/answer/2407781?hl=en\&ref_topic=24937)
* [Expected clickthrough rate: Definition](https://support.google.com/google-ads/answer/1659696?hl=en\&ref_topic=24937)
* [Extensions view](https://support.google.com/google-ads/answer/7575727?hl=en\&ref_topic=24937)
* [Family status: Definition](https://support.google.com/google-ads/answer/2407782?hl=en\&ref_topic=24937)
* [Filter: Definition](https://support.google.com/google-ads/answer/2370264?hl=en\&ref_topic=24937)
* [First page bid estimate: Definition](https://support.google.com/google-ads/answer/105665?hl=en\&ref_topic=24937)
* [First position bid estimate: Definition](https://support.google.com/google-ads/answer/6292677?hl=en\&ref_topic=24937)
* [Frequency capping: Definition](https://support.google.com/google-ads/answer/117579?hl=en\&ref_topic=24937)
* [Frequency: Definition](https://support.google.com/google-ads/answer/59384?hl=en\&ref_topic=24937)
* [Google Account: Definition](https://support.google.com/google-ads/answer/17779?hl=en\&ref_topic=24937)
* [Google Ads API (AdWords API)](https://support.google.com/google-ads/answer/15235?hl=en\&ref_topic=24937)
* [Google Ads promotional code (coupon)](https://support.google.com/google-ads/answer/2393021?hl=en\&ref_topic=24937)
* [Google Ads: Definition](https://support.google.com/google-ads/answer/6319?hl=en\&ref_topic=24937)
* [Google forwarding number](https://support.google.com/google-ads/answer/2382961?hl=en\&ref_topic=24937)
* [Google My Business](https://support.google.com/google-ads/answer/2382892?hl=en\&ref_topic=24937)
* [Google Network](https://support.google.com/google-ads/answer/1752334?hl=en\&ref_topic=24937)
* [Hashed data: Definition](https://support.google.com/google-ads/answer/9004451?hl=en\&ref_topic=24937)
* [Hashing: Definition](https://support.google.com/google-ads/answer/9004449?hl=en\&ref_topic=24937)
* [Image ad](https://support.google.com/google-ads/answer/2393023?hl=en\&ref_topic=24937)
* [Impressions: Definition](https://support.google.com/google-ads/answer/6320?hl=en\&ref_topic=24937)
* [In-line editing: Definition](https://support.google.com/google-ads/answer/116430?hl=en\&ref_topic=24937)
* [Interactions: Definition](https://support.google.com/google-ads/answer/6281923?hl=en\&ref_topic=24937)
* [Invalid clicks](https://support.google.com/google-ads/answer/42995?hl=en\&ref_topic=24937)
* [Inventory filters: Definition](https://support.google.com/google-ads/answer/2382954?hl=en\&ref_topic=24937)
* [IP address](https://support.google.com/google-ads/answer/6322?hl=en\&ref_topic=24937)
* [Keyword insertion](https://support.google.com/google-ads/answer/74992?hl=en\&ref_topic=24937)
* [Keyword matching options: Definition](https://support.google.com/google-ads/answer/6324?hl=en\&ref_topic=24937)
* [Keyword Planner](https://support.google.com/google-ads/answer/3114286?hl=en\&ref_topic=24937)
* [Keyword status: Definition](https://support.google.com/google-ads/answer/99482?hl=en\&ref_topic=24937)
* [Keywords: Definition](https://support.google.com/google-ads/answer/6323?hl=en\&ref_topic=24937)
* [Landing page experience: Definition](https://support.google.com/google-ads/answer/1659694?hl=en\&ref_topic=24937)
* [Landing page: Definition](https://support.google.com/google-ads/answer/14086?hl=en\&ref_topic=24937)
* [Limited by budget](https://support.google.com/google-ads/answer/2616012?hl=en\&ref_topic=24937)
* [Local catalog ads: Definition](https://support.google.com/google-ads/answer/9047469?hl=en\&ref_topic=24937)
* [Location targeting](https://support.google.com/google-ads/answer/6317?hl=en\&ref_topic=24937)
* [Low data](https://support.google.com/google-ads/answer/6351322?hl=en\&ref_topic=24937)
* [Low search volume](https://support.google.com/google-ads/answer/2616014?hl=en\&ref_topic=24937)
* [Managed placements](https://support.google.com/google-ads/answer/99502?hl=en\&ref_topic=24937)
* [Manual CPC bidding](https://support.google.com/google-ads/answer/2390250?hl=en\&ref_topic=24937)
* [Manual payments](https://support.google.com/google-ads/answer/2393016?hl=en\&ref_topic=24937)
* [Maximize clicks: Definition](https://support.google.com/google-ads/answer/6336101?hl=en\&ref_topic=24937)
* [Maximum CPC bid: Definition](https://support.google.com/google-ads/answer/6326?hl=en\&ref_topic=24937)
* [Mobile ad](https://support.google.com/google-ads/answer/2393039?hl=en\&ref_topic=24937)
* [Mobile Device ID: Definition](https://support.google.com/google-ads/answer/9004555?hl=en\&ref_topic=24937)
* [Monthly invoicing](https://support.google.com/google-ads/answer/2393035?hl=en\&ref_topic=24937)
* [Multiple sign-in: Definition](https://support.google.com/google-ads/answer/1752345?hl=en\&ref_topic=24937)
* [Native ads: Definition](https://support.google.com/google-ads/answer/7009059?hl=en\&ref_topic=24937)
* [Negative broad match: Definition](https://support.google.com/google-ads/answer/7302703?hl=en\&ref_topic=24937)
* [Negative exact match: Definition](https://support.google.com/google-ads/answer/7302926?hl=en\&ref_topic=24937)
* [Negative keyword: Definition](https://support.google.com/google-ads/answer/105671?hl=en\&ref_topic=24937)
* [Negative phrase match: Definition](https://support.google.com/google-ads/answer/7302992?hl=en\&ref_topic=24937)
* [On-target reach: Definition](https://support.google.com/google-ads/answer/9427055?hl=en\&ref_topic=24937)
* [Organic search result](https://support.google.com/google-ads/answer/6054492?hl=en\&ref_topic=24937)
* [Outstream video ad format: Definition](https://support.google.com/google-ads/answer/7665147?hl=en\&ref_topic=24937)
* [Overdelivery credit](https://support.google.com/google-ads/answer/6327?hl=en\&ref_topic=24937)
* [Overdelivery: Definition](https://support.google.com/google-ads/answer/2393018?hl=en\&ref_topic=24937)
* [Pacific Time (PST or PDT)](https://support.google.com/google-ads/answer/18896?hl=en\&ref_topic=24937)
* [Parked domain site](https://support.google.com/google-ads/answer/50002?hl=en\&ref_topic=24937)
* [Path: Definition](https://support.google.com/google-ads/answer/7046795?hl=en\&ref_topic=24937)
* [Payment method](https://support.google.com/google-ads/answer/2393032?hl=en\&ref_topic=24937)
* [Payments profile](https://support.google.com/google-ads/answer/7240203?hl=en\&ref_topic=24937)
* [Pending campaign: Definition](https://support.google.com/google-ads/answer/140477?hl=en\&ref_topic=24937)
* [Performance target: Definition](https://support.google.com/google-ads/answer/6393370?hl=en\&ref_topic=24937)
* [Phrase match: Definition](https://support.google.com/google-ads/answer/2407784?hl=en\&ref_topic=24937)
* [Placements](https://support.google.com/google-ads/answer/53215?hl=en\&ref_topic=24937)
* [Play rate](https://support.google.com/google-ads/answer/38679?hl=en\&ref_topic=24937)
* [Population: Definition](https://support.google.com/google-ads/answer/9668509?hl=en\&ref_topic=24937)
* [Portfolio bid strategy: Definition](https://support.google.com/google-ads/answer/6263072?hl=en\&ref_topic=24937)
* [Product data: Definition](https://support.google.com/google-ads/answer/2382952?hl=en\&ref_topic=24937)
* [Product group](https://support.google.com/google-ads/answer/3517331?hl=en\&ref_topic=24937)
* [Product Shopping ad: Definition](https://support.google.com/google-ads/answer/7313918?hl=en\&ref_topic=24937)
* [Prominence](https://support.google.com/google-ads/answer/6381002?hl=en\&ref_topic=24937)
* [Quality Score: Definition](https://support.google.com/google-ads/answer/140351?hl=en\&ref_topic=24937)
* [Recommended average daily budget: Definition](https://support.google.com/google-ads/answer/25426?hl=en\&ref_topic=24937)
* [Referrer URL](https://support.google.com/google-ads/answer/2382957?hl=en\&ref_topic=24937)
* [Relevance: Definition](https://support.google.com/google-ads/answer/14089?hl=en\&ref_topic=24937)
* [Remarketing](https://support.google.com/google-ads/answer/1752338?hl=en\&ref_topic=24937)
* [Responsive ads: Definition](https://support.google.com/google-ads/answer/7009645?hl=en\&ref_topic=24937)
* [Return on investment (ROI)](https://support.google.com/google-ads/answer/14090?hl=en\&ref_topic=24937)
* [Search Network: Definition](https://support.google.com/google-ads/answer/90956?hl=en\&ref_topic=24937)
* [Search partners: Definition](https://support.google.com/google-ads/answer/2616017?hl=en\&ref_topic=24937)
* [Search terms report: Definition](https://support.google.com/google-ads/answer/2684537?hl=en\&ref_topic=24937)
* [Segment: Definition](https://support.google.com/google-ads/answer/2370266?hl=en\&ref_topic=24937)
* [SHA256 Algorithm: Definition](https://support.google.com/google-ads/answer/9004655?hl=en\&ref_topic=24937)
* [Shopping ad: Definition](https://support.google.com/google-ads/answer/186472?hl=en\&ref_topic=24937)
* [Shortform and longform videos](https://support.google.com/google-ads/answer/2382886?hl=en\&ref_topic=24937)
* [Showcase Shopping ad: Definition](https://support.google.com/google-ads/answer/7313987?hl=en\&ref_topic=24937)
* [Smart Bidding: Definition](https://support.google.com/google-ads/answer/7066642?hl=en\&ref_topic=24937)
* [Statistics table: Definition](https://support.google.com/google-ads/answer/2450261?hl=en\&ref_topic=24937)
* [Subdomain: Definition](https://support.google.com/google-ads/answer/9202691?hl=en\&ref_topic=24937)
* [Target cost-per-thousand impressions (tCPM): Definition](https://support.google.com/google-ads/answer/9158634?hl=en\&ref_topic=24937)
* [Target CPA bidding: Definition](https://support.google.com/google-ads/answer/2390684?hl=en\&ref_topic=24937)
* [Targeting method](https://support.google.com/google-ads/answer/1726527?hl=en\&ref_topic=24937)
* [Text ad](https://support.google.com/google-ads/answer/14093?hl=en\&ref_topic=24937)
* [Text overlay ad](https://support.google.com/google-ads/answer/77961?hl=en\&ref_topic=24937)
* [Top of page bid estimate: Definition](https://support.google.com/google-ads/answer/6292661?hl=en\&ref_topic=24937)
* [Tracking template: Definition](https://support.google.com/google-ads/answer/7197008?hl=en\&ref_topic=24937)
* [TrueView video ad formats](https://support.google.com/google-ads/answer/2383007?hl=en\&ref_topic=24937)
* [Under review: Definition](https://support.google.com/google-ads/answer/99486?hl=en\&ref_topic=24937)
* [Unique Reach: Definition](https://support.google.com/google-ads/answer/9012727?hl=en\&ref_topic=24937)
* [URL](https://support.google.com/google-ads/answer/14095?hl=en\&ref_topic=24937)
* [URL parameter](https://support.google.com/google-ads/answer/6277564?hl=en\&ref_topic=24937)
* [User id: Definition](https://support.google.com/google-ads/answer/9004360?hl=en\&ref_topic=24937)
* [Video publisher](https://support.google.com/google-ads/answer/2392421?hl=en\&ref_topic=24937)
* [View rate: Definition](https://support.google.com/google-ads/answer/6293479?hl=en\&ref_topic=24937)
* [View-through conversion window: Definition](https://support.google.com/google-ads/answer/7320922?hl=en\&ref_topic=24937)

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